Branding > Dish

Lunch is served!

Say goodbye to "what's for lunch?", and hello to DISH, the freshest way to turn your lunch break into a real culinary experience, revolutionary both for employees and employers. Thanks to a clever and slick operation, employees can now order from a vast range of restaurants and enjoy the perfect meal, served at the right time, at just the right temperature, without wasting time on take-away or delivery.

This project sparked our appetites.

From the first bite, we felt this brand needed tantalizing new branding. It had to include all the right ingredients: technology, speed, and culinary excellence. We began with the brand name. We stirred, mixed, tossed, and sprinkled until we came up with - and fell in love with - DISH. The logo was crafted from a combination of round shapes to give it agility and dynamism - attributes also reflected in the icons we created for the brand. It was seasoned with a Claret color, emitting warmth and accessibility. The process was exhilarating and we left our workstations full and satisfied. We truly believe this new brand can and should revolutionize the food delivery industry in Israel. So…care to stay for dessert?