Branding > Israeli Basketball Association

A Winning Game: Uplifting the Prestige of Israeli Basketball

Welcome to the exciting world of the Israeli Basketball Association, a domain where strategy, skill, and European success reign supreme. Our job was to elevate the game's image, emphasizing its accomplishments over Israeli soccer and positioning it as the future of Israeli sports.

Turning Athletes into Animated Heroes

Influenced by the dynamism of anime, we brought the players to life as animated heroes, capturing their power and motivation. This unique branding portrays Israeli basketball as a thrilling spectacle of strategy and strength.