Branding > ZOOMD

Getting You There. And Beyond.

When Zoomd, a leading in-app performance company, needed a rebrand, they faced an interesting challenge: how to stand out in a market where everyone talks about impact and metrics. They needed a brand that would reflect their unique approach - being more than just another performance company, but a true partner in their clients' journey.

Measuring Dreams, Delivering Results

We crafted a brand strategy that positioned Zoomd as the trusted companion who takes clients beyond their goals. The visual identity centered around a distinctive scope/lens motif, transforming their original 'OO' logo into a viewfinder that symbolizes their dual perspective: looking inward at client needs while scanning outward for opportunities. The new brand system features measuring elements and ruler-like graphics that provide both structure and data visualization, while a bold digital-forward color palette reflects their confidence and innovation. We evolved their photographic approach from playful to sophisticated, marking their transformation from a friendly tech company to a serious growth partner. Every element works together to tell the story of a company that doesn't just measure success – it helps achieve it.