Branding > Melach Pilpel

The Taste of Two Worlds

A successful catering company came to us with an identity crisis: they were operating under two names - "Melech Pilpel" and "Sultan Pepper" - creating confusion in the market. Beyond unifying their brand identity, they needed to showcase their evolution from a catering service to a specialized creator of premium entertainment platters.

Fresh Flavors, Fresh Identity

Our first move was consolidating their brand under a single name. Then, we built a vibrant identity focused on two key elements: variety and local flavor. The visual language celebrates the abundance of Israeli cuisine through playful patterns of fruits, vegetables, and delicacies. We developed two distinct yet complementary design systems: a joyful, colorful suite for their regular offerings, bursting with life and energy, and a sophisticated black packaging line for their premium platters. The result is a brand that perfectly balances the company's festive spirit with their upscale offerings. From vibrant delivery boxes to elegant black premium packages, every touchpoint reinforces their position as a modern Israeli catering brand that brings both joy and sophistication to the table.