Creative > Arkia

Arkia's New Horizon: Crafting a Unified Digital and Physical Presence

Arkia, Israel's vibrant airline, recently embarked on a journey to refresh its branding, incorporating the serene blues of the sky and ocean and the warm browns of beaches and earth into its palette. Our challenge was to take this refreshed brand identity and extend it into a comprehensive set of digital guidelines and grids for online marketing. The goal was to ensure that Arkia's digital presence not only resonates with its brand ethos but also enhances user experience across all digital platforms, from the website to social media channels.

Beyond the Sky: A Seamless Integration of Colors and Design in Arkia's Branding

In translating Arkia's new branding into practical applications, we developed a versatile set of grids for billboards, products, and print ads, ensuring that the brand's visual identity remains consistent and impactful across all mediums. The use of blue and brown colors was carefully considered to evoke feelings of adventure, tranquility, and connection to the Earth. For digital platforms, the guidelines include responsive design grids that adapt seamlessly to different devices, prioritizing readability and user engagement. By creating a harmonious blend of colors, imagery, and typography, we've set the foundation for Arkia to tell its story more effectively, inviting travelers to explore the world with an airline that understands the beauty of the journey.