Branding > Goldfarb Gross Seligman

Merging Traditions, Shaping Futures.

Goldfarb Gross Seligman marks a landmark merger in Israel's legal field, uniting the classic prestige of Goldfarb Seligman with the innovative spirit of Gross. Our mission was to create a brand identity that bridges the storied pasts of both entities, combining the traditional brown shades of Goldfarb Seligman with the contemporary blues of Gross. The result? A unique purple shade that perfectly represents the synergy of both firms, embodying a partnership that marries heritage with forward-thinking.

Uniting Legacies Under the Banner of Personalized Global Law.

For Goldfarb Gross Seligman, the visual strategy revolves around the new logo, highlighted by a plus symbol that stands for unity and the amalgamation of the firms' strengths. The slogan "Global Law, Personal Touch" illustrates the firm's dedication to catering to the intricate needs of business clients on a global scale. The visual metaphor, combining the steadfastness of stone - symbolizing the firm's status as the largest law firm in Israel - with the adaptability of flowing streams, articulates the firm's foundational strength and its capability to offer tailored, progressive legal solutions.