Branding > Horizon Capital

Masters of Growth Navigation

A powerhouse venture capital firm with a remarkable success record came to us with their specialized focus: guiding companies through the critical phase between first and second funding rounds. Unlike traditional VCs, Horizon has perfected a unique methodology of weekly mentoring sessions, hands-on guidance, and systematic support for scaling companies. They needed a brand that would reflect both their proven track record and their methodical approach to startup success.

Methodology Meets Movement

We built the brand strategy around Horizon's core belief that between two points, there's always an optimal path - even if it's not the shortest one. This philosophy came to life in their logo, where the 'HC' flows between two points, representing their journey with startups. The visual system features structured grids and measuring patterns that reflect their methodical approach while maintaining a sense of movement and progress. The color palette balances business with innovation, combining cool professional blues with fresh greens and yellows that speak to the dynamism of their portfolio companies. Every visual element reinforces their story: a VC firm that doesn't just provide capital, but carefully guides startups along their journey to success, finding the best path forward - even when it's not the most obvious one.